Scope includes Global, emerging technology and network of relationships.Identify & work closely with agencies to execute on marketing plan.Plan, implement and manage marketing strategy.Advise individual investees, running programs, making connections & driving outcomes.Set marketing goals and milestones, execute impactful marketing campaigns for WS on a global and national scale.Marketing & growth for Portfolio companies:.Coach and prepare our WS leaders for external events.Define our Value Proposition and work closely with the HR team to embed its elements to strengthen our culture.Build and execute a strong Communications Strategy & Plan, internally & externally.Leverage the Web 3 communities and media channels, including events, to strengthen our brand presence, creating visibility & thought leadership.Translate brand elements into plans and go-to-market strategies with a targeted audience approach.Shape and communicate our vision and mission.Build and scale our WS brand as a strategic competitive advantage, building a brand of choice for investors and investees."Centered around the belief that what users create and the value they engender belongs to them," she wrote. She predicts that crypto is the future of consumer software.
"The ownership economy has the opportunity to address one of the biggest and most morally troubling issues of our time: economic inequality," she wrote in her announcement that she was working with Variant. In October 2021, she joined forces with Jesse Walden on the Variant, but her firm, Atelier, is still up and funding. That is why she left Andreessen Horowitz in May 2020 to found Atelier Ventures, an early-stage venture firm investing in the so-called "passion economy." It refers to people making a living doing what they love in jobs other than a regular nine to five. Li Jin wants to make the future a more equitable place for workers.
Notable crypto investments: Sound, Bonfire, Koop, Syndicate, Foundation, Formfunction Title: General partner and cofounder, Variant general partner and founder, Atelier Ventures "I like founders who are kind of obsessed with what they're working on," he said, "but are also very intellectually honest and clear-eyed about what they know, don't know." Now as an early-stage investor, he looks for founders who can dive deep into the technical parts of their startup. "Once I got deep into the space and fully down the crypto rabbit hole, it became clear to me it was where I wanted to spend my time," he said. He was also responsible for reading the technical documents the firm received from crypto-token projects and pitches.
Crypto vc jobs software#
In 2017 he was looking for a job and "mentioned it to Garry, and he asked me to join," he said, referring to Garry Tan, the successful cofounder and managing partner of Initialized who also has a background as a software engineer.Īt first, Gibson used his technical skills to build the firm's database software to track potential investments, log portfolio company updates, and facilitate voting on new investments. Notable crypto investments: Bison Trails, CoinTracker, Horizon, Talos, TRM Labs, Hummingbot, DeFi AllianceĪs a self-taught coder, engineer, and four-time founder, Brett Gibson became a VC by accident.
Title: General partner, Initialized Capital Account icon An icon in the shape of a person's head and shoulders.
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